Google Search & Display (PPC)

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This course is built for professionals who are responsible for the planning of PPC campaigns. This training is both technical and practical. It will involve participants applying new practices into Google Search & Display campaigns.

Upon completion of this training, participants will be able to master a well-structured Google Search and Display advertising campaign that will capture intent and drive strong results for your business.

Duration: 3 Hours   |   Delivery: Remote or In-Office   |   Billing: Per person *

* minimum 2 people

 

Category:

Description

What will you learn?

Upon completion of this training, participants will be able to master a well-structured Google Search and Display advertising campaign that will capture intent and drive strong results for your business.

Training Modules:

  • Understand the remarketing process
  • Conversion tracking system and keep record of PPC
  • Analytics
  • Plan campaign objectives
  • Develop a PPC strategy
  • Set up and run a Google AdWords search, display, and remarketing campaign
  • Analyse PPC metrics and identify key potential areas of improvement
  • Set up a Google Ads display advertising campaign from ground up
  • Detailed audience targeting
  • Create compelling banner ads
  • Drive clicks and conversions
  • Remarketing audience lists to re-engage
  • Conversion tracking for measuring performance

Who is this training suitable for?

  • Industries: All
  • Audience: Social Media Executives, Marketing Managers

How do we deliver the training?

We know that people learn differently. Based on this, we offer this training course in 3 delivery formats to suit your needs or preference.

  • Through our e-Learning Platform
  • Bespoke via Conference Call
  • In-person at the Growth Gurus HQ in Swieqi, Malta or at your Offices (travel expenses apply)

How do we ensure success?

  • We leverage our years of experience working with over 200 companies around the world
  • We encourage a willingness to learn a new process and approach
  • For Bespoke training, we tailor the course to suit your team and current situation

Brands We Have Trained

Book this Social Media Campaign Training Today.

Advance your knowledge and enhance your confidence in planning highly effective social media campaigns.

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